Who We Are

Down Direct was born from a simple question we heard again and again from hotel guests:
“Where can I buy this pillow?”

Our parent company, Down Inc., has supplied luxury hotels and resorts with premium pillows and bedding for decades. Guests loved the comfort so much, they wanted the same sleep experience at home. Down Direct was created to make that possible.

Today, we offer the same hotel-quality pillows and bedding trusted by the top hospitality brands.

5-star comfort doesn’t have to end at checkout.

We take pride in crafting the finest down and down alternative bedding, all made with ethically and sustainably sourced materials. We believe in doing good for the planet while ensuring you get the best sleep of your life. It's a win-win situation, don't you think?

 

Based in the heart of Michigan, our state-of-the-art facility is where the magic happens. Our team of skilled artisans (and sleep enthusiasts) work tirelessly to create bedding that's not only comfortable but also durable. We want you to enjoy the cloud-like softness of our products for years to come.

Whether you're in need of sleeping pillows and comforters that will transport you to dreamland, or decorative pillow inserts to spruce up your living space, we've got you covered. Our range of options caters to all sleep preferences and styles, so you can find the perfect match for your beauty rest.